How to use it. This isn't a guide to read. It's a reference card to tape on your wall. On every creative brief, you come back to it for 10 seconds to decide which model to generate. No debate, no FOMO on the latest launch.
Section 1 — The 4-model map
| Model | In one line |
|---|
| Sora 2 | The most creative generator. Best for testing a new concept or a hook that doesn't exist yet. |
| Kling 3.0 | The volume workhorse. Generates 30 ads/day at low cost, Meta/TikTok quality. |
| Veo 3.1 | The hero ad. Broadcast quality, native audio, the shot you put on a YouTube thumbnail or a TVC. |
| Seedance 2.0 | The fast one. Iterate 10 variants in 5 minutes for A/B testing on short-form. |
Section 2 — The 5-question decision tree
Read in order. Stop at the first one that matches.
- Are you testing a new concept? → Sora 2. Five prompts, five radical variations, validate the angle before scaling.
- Are you scaling volume on Meta/TikTok? → Kling 3.0. Thirty to fifty ads/month, marginal cost that holds up through BFCM.
- Is it your hero ad of the month? → Veo 3.1. Synced audio, 4K, it's the piece that justifies your premium CPM.
- Are you iterating fast on short-form ads? → Seedance 2.0. TikTok trends, 48h pivot, ten variants in the morning, launched in the afternoon.
- Don't want to choose? → Hoox orchestrates all 4. One brief, one avatar, we route the right shot to the right model.
Section 3 — DTC use case cheat sheet
Skincare brand — monthly cycle
- 5 Sora 2 for concept tests (texture porn, before/after, ASMR routine).
- 30 Kling 3.0 for Meta + TikTok scale (hook, length, CTA variants).
- 1 Veo 3.1 for the monthly hero (the creative that runs on YouTube + retail).
Supplements — monthly cycle
- 3 Sora 2 to test new pain points (sleep, gut, energy).
- 50 Kling 3.0 to saturate audiences with avatar testimonials.
- 2 Veo 3.1 for hero brand films (clinical look, packaging beauty shot).
Fashion / streetwear
- Seedance 2.0 to catch TikTok trends within the day.
- Kling 3.0 to scale the collection on paid ads (lookbook x avatar).
- Veo 3.1 for the drop hero (TVC quality, the shot that defines the season).
Section 4 — The orchestration checklist
Before each generation, tick. If you have a "no", go back upstream.
- Do you know the use case? Concept test, scale, hero, or short-form iteration. Yes / No.
- Do you have your hook? The first second that stops the scroll. Yes / No.
- Do you have the avatar and voice? The right casting for your ICP. Yes / No.
- Do you have the variants planned? 3 hooks, 2 CTAs, 2 lengths minimum. Yes / No.
- Are you using Hoox orchestration? One brief, one workflow, all 4 models routed. Yes / No.
The reflex to keep. Don't choose the model first. Choose the use case. The model follows. Eighty percent of mistakes come from a Veo launched for scale or a Kling launched for a hero — the opposite of the right mapping.
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This page exists as a print-ready high-quality PDF. Get it and orchestrate all 4 models from a single interface at hoox.video.
Sources: WaveSpeedAI (2026 AI video model benchmark), AtlasCloud (latency and cost per generation), VO3 AI (Veo 3.1 audio quality).